Communication Marketing case studies
FMCG · Sunfield Foods
FMCG brand voice that finally felt human
We rewrote the brand voice and re-planned 90 days of content around audience tensions, not products.
+480%
Organic reach
+5.6x
Saves & shares
90d
From kickoff to lift
Context
FMCG — Sunfield Foods. We rewrote the brand voice and re-planned 90 days of content around audience tensions, not products.
The Challenge
We rewrote the brand voice and re-planned 90 days of content around audience tensions, not products.
Strategy & Execution
<p>Audience research surfaced three recurring tensions. We built a content calendar that addressed each tension weekly with a recurring format the community started to anticipate.</p>
Results
+480% Organic reach · +5.6x Saves & shares · 90d From kickoff to lift