Market Research case studies
FMCG · Karam Snacks
Category entry study for a regional snack brand
Mapped white space across three competitor sets and shaped the launch positioning.
3
Competitor sets analyzed
5
Whitespace plays identified
1
Launch positioning chosen
Context
FMCG — Karam Snacks. Mapped white space across three competitor sets and shaped the launch positioning.
The Challenge
Mapped white space across three competitor sets and shaped the launch positioning.
Strategy & Execution
<p>We blended retail audits, social listening and 24 buyer interviews into a single positioning matrix that priced, packaged and messaged the launch SKU.</p>
Results
3 Competitor sets analyzed · 5 Whitespace plays identified · 1 Launch positioning chosen