Performance Marketing case studies
D2C / Beauty · Aurora Skin Co.
Scaling a D2C skincare brand to 6.4x ROAS
Restructured Meta and Google ad accounts around purchase intent and creative iteration cadence.
6.4x
ROAS in 90 days
-38%
Cost per purchase
+212%
Monthly revenue
Context
D2C / Beauty — Aurora Skin Co.. Restructured Meta and Google ad accounts around purchase intent and creative iteration cadence.
The Challenge
Restructured Meta and Google ad accounts around purchase intent and creative iteration cadence.
Strategy & Execution
<p>We rebuilt the funnel into three intent stages, paired each with bespoke creative, and ran weekly creative refresh cycles. Combined with a server-side conversions setup, the brand reached profitable scale within one quarter.</p>
Results
6.4x ROAS in 90 days · -38% Cost per purchase · +212% Monthly revenue