E-commerce · Northline Outdoors
E-commerce category pages winning long-tail demand
Programmatic SEO for category and filter pages opened a new organic acquisition channel.
Context
E-commerce — Northline Outdoors. Programmatic SEO for category and filter pages opened a new organic acquisition channel.
The Challenge
Programmatic SEO for category and filter pages opened a new organic acquisition channel.
Strategy & Execution
<p>We modeled buyer queries against the catalog, generated templated category pages, and added internal linking from blog content into transactional pages.</p>
Results
+186% Non-brand clicks · $38k Monthly attributed revenue · 1,200+ Indexed long-tail pages
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